Thank you so much for your recent comments on my redesign. I couldn’t be happier with the outcome and I am so glad so many of you are just as excited as I am about where Theta Mom is going! In the midst of making those new plans, I finished up my own blog assessment recently. I reflected on some recent stats to get a good sense of where my referrals were coming from and I’m always intrigued by some of those Google searches. Yes, some searches are just plain nasty, some are hilarious and you wonder how a search like that ends up on your blog, but then there those searches that really seem to strike a chord…

For instance, I am still getting tons of hits on my Toddler Bed Fail post with searches like, “when to transition my toddler to a bed” or “how do I know if my toddler should move to a toddler bed” etc. These are total random peeps who are probably visiting my blog for the first time. These new visitors literally stumbled upon Theta Mom from a basic search. Nonetheless, they are most likely moms who have some of the same questions or concerns as we do – and they are seeking answers. They are looking for advice, perhaps a revelation, or the comfort of simply knowing that they are not alone.

Of course our regular readers return to us repeatedly because they know us; they enjoy our blogs because they understand our writing style, our choice of topics and they have come to know our families and our lives – but then there is this whole other element that brings new visitors to our blogs and for some, it’s for a real purpose – like those that happen to stumble upon Theta Mom looking for some resolution with a toddler bed issue.

So, the kind of search that may land a new visitor who stays for a few minutes and turns a few pages further solidified two things for me about blogging:

It proves that our writing has the potential to be powerful. We have an amazing platform in which to share our voice so make your writing count! Our words DO have weight and they certainly resonate with others, so the message here? Keep writing meaningful content. For me, meaningful content is defined as relevant, well written posts that are perfectly executed and infused with interesting points open for discussion.

It proves that we have the ability to make a difference in someone’s life, even if just for a moment. Someone may read a particular post and find comfort in our words. Or perhaps it’s the simplicity of the fact that another mom or woman has been down this road before which creates an impact. It shows that what we do in the blogosphere is of real value.

You never know what a little Google search will bring and the kind of peace you may end up giving someone on the other side of the computer screen. So keep on writing what you are passionate about – because your writing DOES matter to someone reading it.

This post will also be reflected in the TMC Network so please feel free to comment directly on this post and share: Do you agree that our writing has the potential to be powerful and how do you define meaningful content?

I am creating a list/schedule for guest posts that will run through the live feed at Theta Mom and be linked to the TMC Network. Please send me an email if you are interested in guest posting! Full details can be found on the Network page.