Build Your Following Through the Power of Social Media

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Last week, I wrote a post about the 3 Secrets to Getting ‘Return’ Blog Followers and I received an astounding response. As readers and bloggers, this topic completely resonated with you. Many of you left some really thoughtful comments, some followed up with questions and others shared that the post made them reflect on their own following practices.

I love reading your comments, every single one of them. No comment ever goes unnoticed. As I mentioned in that post, a supportive blogger reaches out to others in some way; this certainly doesn’t mean a comment for every comment or visit for every visit. However, it does mean that it is important to get to know your readers because building a community means establishing relationships and making connections. If you don’t comment, respond, visit, email, tweet, chat or stumble at some point, then how are you really relating with your readership?

Blogging is interactive and engaging. When I publish a post I am sharing content but moreover, I am creating dialogue. This is never static. Blogging is an evolving process that is always changing and the dynamic that keeps this process changing is the interaction of its readership. Readership is the reason blogs continue to thrive.

For a moment, think of a super popular blog and the major following that blog has. Of course the blogger behind that blog makes it fabulous through compelling content and great blog design, but the readers that support those blogs are the very reason they reach superstar status. Essentially, blogging wouldn’t be much if the dynamic of interaction was not a major element. If this was the case, many blogs would have the comments turned off or be published privately without the public knowledge and recognition of others input. This is why as bloggers, we love comments! We want to continue the conversation and know that someone else is reading, interpreting and responding to our ideas. 

So, how can you establish your own community and continue to build your readership? My answer is short: utilize social media to its fullest. If you want others to make a connection with you then you need to make a connection with them as well.

Now, I am certainly not a perfect blogger with all of the answers, nor do I claim to be. I am still learning as I go through this process as well. However, what I do know for sure is that the beauty of blogging is you can publish whatever you want because it is your blog. So while some bloggers are looking to build a following, others do not share in this goal. If you are looking to build a readership, then read on because I am sharing the two social media platforms that I use everyday and in my opinion, are essential for any blogger that wants to grow his/her blog.

Twitter is the number one way for others on the web to “find” you and your blog. Think about when you first started your blog. You created your first post and couldn’t wait until tons of comments came in. Then, you were disappointed to find that you only received three. Why? Not because your content was terrible or your design needed work. It’s because nobody knew you existed. You could have the most brilliant posts and gorgeous design, but it doesn’t matter if nobody knows where to find you. Twitter will help you to establish an online presence, but YOU have to make that happen. This takes a lot of time and hard work. You can’t just join Twitter and then tweet your own links all day long and never interact with anyone. Nobody wants to follow someone who only tweets about themselves.

Just like blogging, it’s a two way street. Do I promote my new posts and giveaways? Of course I do. But, I also use Twitter by maximizing its potential in which I begin a conversation, ask questions and put myself out there. I want to get to know my peeps and Twitter is the perfect place to establish those connections. Here’s a little experiment to try: The next time you are about to follow someone on Twitter take a peek at their stream. Are they tweeting with others and engaging in conversation or at others by just supplying a bunch of links? There is such a difference and those that engage in conversation are the ones who will be followed.

So if you are a new blogger, create an account and get started! If you are already using Twitter, then tweet more with those you follow and begin following others of interest and begin a dialogue. Get out there and start tweeting not just about your site, but with others and get to know them. You will be amazed at how this interaction will quickly build your following. At the same time, it will help you to promote some of your posts to potential readers that may not have found you otherwise. And don’t just tweet, retweet as well. Bloggers are very receptive to those who retweet their posts and you will find they will reciprocate the retweet love when you need it. You can check out my new custom Twitter background (I’m so freakin’ excited about it) and follow Theta Mom on Twitter here.

Facebook is the second best platform for others to “find” your blog and is a great place to make connections. Honestly, I was very hesitant at first about joining Facebook. Although I may post pictures of my children on this blog, I do not share their names, birthdays, etc., and since I don’t even share my last name, creating an account on Facebook didn’t seem so advantageous to me. This was until I learned you can create a fan page for your own website without having to “friend” everyone and their mom. {Although, I do think it is good karma to friend those that friend you, especially if they are fellow bloggers.}

Just like Twitter, sharing a new link or post on Facebook through a fan page can be seen by many instantly. Furthermore, once someone becomes a fan of your site, your link shows up on their page. So just like the power of Twitter, your link is now in a place to be “seen” by others who may not have found you otherwise. But again, you need to take the time to converse with your peeps, reply to their comments and get to know them. Just like Twitter, it takes time and effort to maintain these relationships, but it’s so worth it! You can become a fan of Theta Mom here.

So, what’s the bottom line? As many of you already know, building a readership takes a lot of time and hard work. A huge following doesn’t happen overnight, but by putting yourself out there to network through social media and connect with the very people who enjoy your blog will help to get you there.

Building a community means establishing relationships and making connections and at the end of the day, isn’t that what blogging is all about?